Nederburg has a wine label that you can take home with you

On a recent winetasting at Nederburg, we spotted a small innovation which at the time seemed rather clever.
A small tab on the back of the bottle can easily be removed by guest of a party, or diners at a restaurant who want to remember the name of the nice wine they had at 'that thing we went to'.

The idea is that you'll rip the tab off and keep it in your wallet for when you're staring blankly at the vast selection at the bottle store. At which point you'll whip out the reminder and once again indulge in you're long lost favourite.

Useful, unless you have a cameraphone, which you can just use to snap a quick picture of the bottle. But maybe the typical Nederburg target market doesn't necessary make much use of mobile technology.

Comments

[Shane]

Not first on it though. An Ozzy wine came up with a while back. But good thing anyway. Maybe people could collect them.

[steyn]

Durbanville Hills has also been doing this for a couple of years now.

[tripeak]

So has Spier :P

[Charles]

And so has Alexanderfontein from Darling. Is it is the "individual" companies that are the best innovators ... look at Beyers Truter from Kanonkop and Charles Back from Fairview/Spice Route. Way ahead of the "suited" corporate fellows.