Ikea thinks 'out of the box'

Ikea have done an amazing job of creating a brand that everybody considers when needing good quality cheap and cheerful furniture. We don't even have Ikea in South Africa, but we're still well aware of the brand even without mainstream advertising.

This guerrilla stunt using balconies in Frankfurt, which were made to look like storage boxes, is a cracker. In Europe, where space is at a premium - your balcony really does turn into valuable storage space. In South Africa it's often regarded as a convenient location for laundry [shudder]. [via]

Another guerrilla action they recently did was for their store opening in Brooklyn, NY - where this 20x20 box 'apartment' was left lying around. The box was packed with Ikea furniture, demonstrating what can be done furniture-wise with a small space.  [Via ]

Comments

[jacki janse van rensburg]

the ultimate must be when your clients start doing your advertising for you, paying to wear t-shirts with your logo, mentioning you on their blogs, forwarding your advert to youtube, etc. thanks for the link to the business cards, i need to update mine, and i have some food for thought now. one has to think outside the box to get attention these days, unless apparently if you are ikea, then you think inside the box...

[PANKAJ]

SIR,
Kindly send the price and technical detail in my mail box

[SEO Blog]

I liked the studio apartment box. Looks like a container 20ft x 20ft