Cherryflava

Back to basic marketing – take your product on tour

Posted on 09. Jun, 2008 by Jonathan Cherry in Advertising

When a band releases a new album, they go on tour to promote it – so why can’t product marketers do the same thing?

A bunch of North American toy makers did (kids still play with toys? – we though they just burnt crosses and planned acts of treason with each other online) and it worked so well they can’t keep up with demand.

Interesting article on the difficulties of toy marketing…

Read: To Create Its Hits, a Company Takes Its Toys on Tour – NYTimes
Previously: Nike’s Trial Van: Take the shoes and run – Cherryflava