Cherryflava

Where’s Wally migrates to Google Earth

Posted on 16. May, 2008 by Jonathan Cherry in Advertising

In Canada, they call that dude who insists on getting lost in crowds that we refer to as Wally, Waldo.

Waldo sounds like someone who might carry concealed weapons and have a handbook of torture techniques tucked into is pants, so Wally is perhaps a bit less frightening for kids.

All the same, as part of a school project, Melanie Coles, a young web designer and artist, has set out to stimulate an intriguing  game. She has hidden a huge painting of Waldo on a rooftop somewhere in Vancouver, in hopes that it will appear on Google Earth. [via]

Needless to say she got an A for the project..and a considerable amount of international media exposure.
Fairy tales and children’s characters are certainly ‘flava of the month’ for marketers right now.

More:
Where on earth is Waldo blog