Crime scene evidence posted up on city street polls

Some people will tel you that the whole of Joburg should be regarded as a crime scene, but for the month of May, on Jan Smuts Avenue and Katherine Street in Johannesburg, the 'evidence' is out on public display.

Sequential evidence bags containing a blood-and-mucus soiled mallet, rope and stiletto on street poles are being used to promote Musica’s CSI TV Series Box Sets.

Done by The Jupiter Drawing Room (Cape Town) for Musica, it's nice to see an agency pushing the creative ambient envelope in South Africa and doing something with a real WTF-factor in a generally bland 'lightbox' dominated space.

[thanks Nadia]

More pics after the jump...

Comments

[Doubtful]

Looks like a case of sacrificing media spend for production . . . Dont think it will be as effective as the idea is innovative. Will bloody mallets on street poles really drive feet instore to purchase the boxset?

[Cherryflava]

The plus is that at least they're trying something different from the ordinary.

If you're interested in the CSI series - this campaign will probably draw your attention more than just an ordinary lightbox graphic.

[G]

Not so much a case of driving feet instore, but more a case of standing out amongst the clutter of other street pole communication and being memorable. That is what i would think the main aim is, and it works.

[Grissom]

Not really a clever use of streetpole though? Those would have worked better in malls or other foot-traffic areas, there's no relevant reason for them to be up on a pole.

[Jonathan Peel]

I say it was Prof. Plumb, in the Conservatory, with the Candle Stick.