Brand tags: What the first thing that pops into you head when you hear...SABC?

Here's a pretty cool on-line exercise to do while you clock watch for the rest of Friday.

Brand Tags: A collective experiment in brand perception. All tags are generated by people like you, and it's fascinating to see what the world really thinks about brands like McDonald's, Nokia and Coke.

Eye-opening if you're a brand manager - and certainly a damn side more accurate and honest than any over-priced focus-group you can order.

Check it: Brand Tags

[via]

Comments

[Shane]

SABC...honestly, I think of low budget shows and long ass ad breaks. Key word would be Low budget.

Rolls Royce...old dirty rich guy wearing a tweed jacket and speaking in a old English accent....Or PDiddy.