Having strong feelings about the need to make World Cup 2010 a marketing master piece, it's good to know the Chinese are thinking ahead and plan to use RFID technology in the tickets for this year's Olympic games to 'interact' with spectators [more than just putting them under arrest for loose 'Free Tibet' statements] during the event.
RFID tags are those annoying alarm things retailers put on CDs and Diesel jeans to make sure you don't accidentally leave their store without shelling out your hard earned cash for their stuff. Naughty naughty.
The Chinese are planning to use the tech to cut down on fake tickets and possibly provide useful information on seating and navigating venues throughout Beijing. Plus theirs the added bonus of marketers now being able to 'talk' to fans as they move around the city.
'Hey big boy. Feel like a smoke and a pancake. a bong and a blitz, a cigarette and a waffle? Just walk this way.'
More:
RFID Olympic games tickets - PSFK
RFID Chips Adopted For Door Ticket Of Beijing Olympic Games - China News
World cup marketing clock is ticking - The Times
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