The evolution of drinks
Gone are the days when you would buy a 'smart drink' off the back of a bakkie outside The Playground comfortable in the knowledge that you were drinking the country's most innovative form of liquid refreshment.
Competition in the global drinks market is tough and it's survival of the cutting-edge right now.
Activate is a new functional beverage that just launched in Southern California. The drink’s vitamins and herbs are stored as powder in a chamber inside the cap. When you twist the cap clockwise, a small plastic blade cuts the seal in the chamber. Simultaneously, a small armature opens the chamber allowing the ingredients to drop into the water below.Vitamins and other healthful ingredients deteriorate sitting in water. Storing the ingredients separate inside the cap keeps them fresh until the moment they’re released, for maximum potency. [video demonstration here] [thanks Jamie]
With more and more bars now stocking non-alcoholic beers, it makes sense that there would be an exploding market demand for 'virgin' wine as well.
According to Springwise:
First Blush varietal grape juices of Cabernet, Merlot and Chardonnay are alcohol-free and entirely suitable for kids [and probably people who prefer to say away from alcohol], with no added sugar or preservatives. Like wine, however, they're also full of polyphenol antioxidants. Launched last May, the drinks are available in upscale grocers such as Whole Foods and Wild Oats, along with delis and restaurants in select states nationwide. Retail pricing is about USD 4 [R32] for each 16-ounce bottle.
That brandy and coke mix that they brought out a couple of years back now looks positively old-school.
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