Ha-nnnnnnnnn
Posted on 04. Apr, 2008 by Jonathan Cherry in Advertising
This ‘Cable Flys’ outdoor from the USA must have cost a packet to produce.
Taking advantage of the existing cranes on a construction site the billboard for a gym makes it look like big boy here is really doing that pull down stuff.
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Kyle
04. Apr, 2008
This is a student work. It was not actually physically made.
Cherryflava
04. Apr, 2008
Pity – still a cracking concept for replication. Goodness knows we’ve got enough construction sites to practice on.
Russ Tate
05. Apr, 2008
Great concept. I’m actually glad to see it’s student work. Powerhouse Gym was actually a client of mine about ten years ago here in Detroit, Michigan (where they were founded). Money was not in abundance for even a radio campaign, nor could we get the franchisees to agree on anything! So when I saw this, i’m thinking things have changed – boy did I miss the boat – and boy did they get rich!
Keep up the great work @ CherryFlava!
alx
09. Apr, 2008
I mean this is just simple and effective.