This 'Cable Flys' outdoor from the USA must have cost a packet to produce.
Taking advantage of the existing cranes on a construction site the billboard for a gym makes it look like big boy here is really doing that pull down stuff.
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April 04, 2008
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This is a student work. It was not actually physically made.
Posted by: Kyle | April 04, 2008 at 10:53 AM
Pity - still a cracking concept for replication. Goodness knows we've got enough construction sites to practice on.
Posted by: Cherryflava | April 04, 2008 at 12:59 PM
Great concept. I'm actually glad to see it's student work. Powerhouse Gym was actually a client of mine about ten years ago here in Detroit, Michigan (where they were founded). Money was not in abundance for even a radio campaign, nor could we get the franchisees to agree on anything! So when I saw this, i'm thinking things have changed - boy did I miss the boat - and boy did they get rich!
Keep up the great work @ CherryFlava!
Posted by: Russ Tate | April 05, 2008 at 03:29 PM
I mean this is just simple and effective.
Posted by: alx | April 09, 2008 at 06:43 PM