Vodafone fridge: How many creative people does it take to come up with the idea of a giant fridge with magnets?

Apparently a lot.

BBH London has created this giant poster which looks like a massive fridge with magnets for a site outside London's Heathrow Terminal 1. It's meant to promote Vodafone [like Vodacom but with a British accent].

But the list of people credited with coming up with this....:

Creatives:
Dominic Grant (Designer)
Chris Chapman (Designer)
RICH KENNEDY (Designer)
Mark Pickering (Designer)
Colin Clarke (Designer)
Sharon Chong (Designer)
Sid Russell (Designer)
John O\’Keefe (Executive Creative Director)
Nick Gill (Creative Director)
Andy Clough (Creative)
Richard McGrann (Creative)

Goodness, you would think they'd emerge with a feature length movie rather than this thing after all that creative attention.

[via]

Comments

[tommy boy]

ya not wrong, i used to work with those guys....too much money and ego.