In the future - there will be screens everywhere and according to Ben Hourahine, Futures Editor at Leo Burnett (London) ads are going to follow you around like that nasty rash you picked up that one night a few years ago.
So according to Leo Burnett, you can look forward to even more urban spam and a lot less branded time by yourself to appreciate things not pasted with a logo.
However, a stack of these 'predictions of the future' seem to be happening already - or maybe we're also 'futurists' and just don't know it yet.
Comments