Pick n Pay powers up with a Power Pledge
Posted on 20. Feb, 2008 by Jonathan Cherry in Advertising
It seems that all the supermarket brands received the same memo about using the power shortage in a spot of targeted brand building.
Pick n Pay are slipping these ‘Power Pledge’ notes into shoppers carrier bags as an incentive to help everyone understand how we can all save power.
It’s a noble effort to help, just a pity it had to be printed on environment-busting paper.
Previously: Woolworths spots the branding opportunity thanks to the power shortage – Cherryflava
One Response to “Pick n Pay powers up with a Power Pledge”
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DA Mal
20. Feb, 2008
Doubly topical, refers to the Naledi Pandor’s proposed school loyalty oath, too. One could call it sly.