Do you ever watch the airline safety video?

It always starts off with the words, 'Even if you are a seasoned traveler, it is in your best interest to pay careful attention to the following safety announcement', which is usually the cue for the whole of economy class to starting looking for any alternative other than actually casting their eyes screenward.

Surely the airlines know this, but they don't really care if you watch or not. It's your ass that's gonna get smoked when the thing pegs into the sea not theirs.

Virgin Atlantic, together with a creative agency, have attempted to do something a bit different with this new video, which reminds us a bit of the animated film SAA has, but it's still hellava normal. Understandably there are International regulations that apply here, but with a captive audience of a couple of hundred people on every flight the opportunity to create something more watchable has to be tempting and potentially profitable.

[via Adfreak]