Bank pens..on the house
Posted on 08. Oct, 2007 by Jonathan Cherry in Branding
Don’t those chained up pens at your bank make you feel like a bit of a criminal? Half of the time the chain is just not long enough to prevent you from feeling like a bit of a chopper while you try fill in one of those complicated deposit slip things or they don’t work.
Wouldn’t it be a better idea for the bank to rather give you the pen? Surely with all the money they have to blow they can afford to grant their most valued client a plastic pen.
Well last year, Barclays in UK undertook to transform a couple of their branches. not by repainting and redecorating the place, but just by changing the language that they used.
Not only did they change the way they spoke to clients, they also outlawed black pens on chains, replacing them with bright blue
pens without chains which have messages to encourage customers to feel
free not only to use them, but to take them home if they wish.
Now all they need to work on now is following that good idea up with relevant, uncomplicated products and killer service.
Read: Barclays to get rid of ATMs and pens on chains – Barclays
[via influx branding]
2 Responses to “Bank pens..on the house”
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Rich...!
10. Oct, 2007
Very cool.
Hole in the wall is actually a generic UK term for ATMs, still rad that they used it publicly…!
Rob
11. Oct, 2007
There is a saying “How can you trust a bank with your money when they don’t even trust you with thier pens?”
I’m glad to see that some banks are finally starting to realise that it is our money.