Cherryflava

Time to close the city, but it’s all very hush hush

Posted on 13. Sep, 2007 by Jonathan Cherry in Advertising

Remember flash mobs? Have you ever heard of flash mobs? [Ok...keep it down - well post a link to a definition at the end of our blurb for those of you who are not up to speed].

Well, artist Steve Lambert seems to be planning a new form of unusual, urban activity, the details of which are still very much under wraps.
Steve’s teaser: Using the simplest of tools, together we will shut
down (albeit briefly) over 85 Manhattan outlets of an undisclosed
multi-national corporation without breaking any laws. This project will
likely get on the news.

We’ll create some simple drawings and you’ll be given a map and
assigned to a division of manhattan. You will leave something at a
specific spot, take a photo, and repeat at a series of locations. Then
return to the original meeting point to add your digital photos to the
pool, and have your photograph taken with the rest of the group.

Yip – Mr Lambert could well still be suffering the tragic effects of a bad batch of crack, but we’re still interested to see what this group secret project will produce.

It’s all part of a New York festival called Conflux – which itself sounds like a kind idea to get people thinking differently about their urban landscape.

See: Steve Lambert project
More: About Conflux
Flash mobs for dummies – Wikipedia

Oh…and while you’re at is check out the Miniturized accidents project. Lovin’ this one.

[via Guerrilla Innovation]