The secret formula for how Apple does marketing
Posted on 11. Sep, 2007 by Jonathan Cherry in Uncategorized
Yesterday…Apple sold it’s one millionth iPhone.
That’s a million phones in just over 2 months. Just imagine if you had your hands on the secret marketing mojo which could sell a million of your products.
Well…ask and you shall receive. A former Apple Marketing Executive Steve Chazin has defected from the Apple cult and stolen their marketing secrets released an ebook called Marketing Apple.
Unfortunately the 5 secrets require you to pro-actively involve yourself with your companies marketing activities and there’s very little to suggest that buying 30-seconds of a Survivor ad break will help you at all.

















