Retail therepy via ad and cellphone

Cellphones are fast becoming more dangerous than credit cards.

H&M [that's a clothing retailer] have embarked on an interesting ADD campaign [Addvertising refers to a growing trend where company's wanting to promote themselves add some kind value with their marketing message rather than just resorting to traditional channels]  involving billboard and magazine print executions that contain an embedded code, which can be photographed with a cellphone.
The code then allows access to H&M's product catalog through which products can be bought and charged to the cellphone user's account.

Yeehaa - ads have become shopping malls. Just this morning we were doing a presentation talking about Shoptext, which is a very similar idea, which we reckon will revolutionise the way we interact with printed media.
This is another great example of a print point-of-sale opportunity.

See: Shoptext

...and another, this time using a magazine ad.

[both via Ads of the World]

Comments

[ouija repairman]

Impressive. A giant leap for instant gratification.

[wireless cell phone business]

i do not want my wife buying from a cell phone. If this happens we will be broke. It is still great technology.