Put your hands up in the air – put your hands up…in the air
Posted on 28. Aug, 2007 by Jonathan Cherry in Advertising
Not the greatest shot in a moving bus, but an example of how Cape Town’s only LSM 10+ viable public transport vehicle has once again been tagged by advertisers.
The use of airport property as billboard hordings is out of control. Billboard advertising in the city is kept to a subtle minimum…until you enter the airport…where you’re literally greeted with a round-house kick of commercial communication to the head. Understandably loads of business people and wealthy tourists hang out there, but how much of this stuff gets noticed by rushing executives and foreigners trying to catch their first glimpse of the mountain?
Surely, with this much cash being generated by advertising – the airport taxes should be free.
BTW – the ad on bus strap idea is clever, like this other one from Japan…
…or maybe one day your entire flight cost may just well be covered by advertising spend.
Read: Jets becoming flying billboards – International Herald Tribune
One Response to “Put your hands up in the air – put your hands up…in the air”
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29. Aug, 2007
The advertising isn’t the only ancillary benefit airport companies benefit from – they’ve also got a captive audience in the airport. At some European airports (like Charleroi in Belgium) the airports pay the airlines to bring passengers in.
Inefficient “couldn’t-care-less” monopolies always bleed customers dry.