Made in China crisis a huge marketing opportunity
Posted on 21. Aug, 2007 by Jonathan Cherry in Uncategorized
With everything from pyjamas to Barbie dolls suddenly subject to spontaneous combustion scares – it must be asked: "Why are local manufacturers not kicking the giant dragon in the head..and the nuts…while it’s down?"
Finally – a reason to charge more and sell locally made stuff.
Yes…. this t-shirt is made in Epping, costs R20 more and will not blow up and entire neighbourhood block when you combine it with domestic washing powder.
Personally, we’ve got a feeling that all this anti-China news flooding every paper, smacks of major conspiracy theory. But that being said – now is the time to promote that whole Proudly South African thing. Perceptions around cheap Chinese imports are being tested…GO.
Now- where can we find a pair of running shoes made in Salt River…ours may contain a magnet or lead paint.
Read: Flaming pyjamas, poisoned trousers – Stuff.co.za
Brands blind to China crisis – Adage
4 Responses to “Made in China crisis a huge marketing opportunity”
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the spike
21. Aug, 2007
Help, a dragon!
The fear of Chinese trade is really puzzling. It reminds me of the fear of all things Japanese in the 1980s. I suspect its a strong case of xenophobia, disguised by a weak understanding of basic economics.
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Future
24. Aug, 2007
Everything tends to be ‘made in China’ these days!
Made in china
18. Mar, 2010
good post……………….
Made in China
18. Mar, 2010
We used to don’t like the word like “ Is Made in China “ in the past. Because our country was not developed, especially in science, technology and economy. But it’s changed a lot now. China’s getting stronger and stronger increasingly in the world today. Many subjects such as electronics, tea, clothes, lighter, shoes, bags ect. Are made in China . You can see the situation is very common, even you travelled abroad.
At the moment, you’ll have a feeling of proud. The articles by China’s manufacturers are not only in a good quality, but also in a great many of quantity, and in a very lower price. For example, a same suit made in China, might marked five to ten dollars that would cost one hundred dollars that made in Western countries. Many people couldn’t afford for it but Chinese goods are most popular now than ever before.The popularation of Chinese objcets is almost covered the market place all over the world, including the European and American markets.