Kameraflage
Posted on 07. Aug, 2007 by Jonathan Cherry in Branding
Taking advantage of the fact that digital cameras can see a broader spectrum of light than the human eye, Kameraflage makes it possible to create displays in various mediums that are hidden from the naked eye, yet can be seen when imaged with a digital camera.
Apart from the fact that this kind of technology could put an end to piraters secretly videoing the lastest blockbuster on opening night, Kameraflage could potentially create a whole new wave of Guerrilla Advertising. Think super events where shameless promo T-Shirts are banned, live television where its too late to edit, and our all time favourite, Cape Town Fashion Week. The possibilities are amazing.
Website: Kameraflage
[via Cool Hunting]
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Marketing & Strategy Innovation Blog
18. Aug, 2007
Digital Cameras Reveal Hidden Images
by: Ilya VedrashkoKameraflage: context-sensitive display technology, encodes a layer of information that can only be viewed by the human eye when looking at an image of the scene taken by a camera….
Marketing & Strategy Innovation Blog
18. Aug, 2007
Digital Cameras Reveal Hidden Images
by: Ilya VedrashkoKameraflage: context-sensitive display technology, encodes a layer of information that can only be viewed by the human eye when looking at an image of the scene taken by a camera….