Cherryflava

FNB’s world cup hype building portable toilet

Posted on 24. Aug, 2007 by Jonathan Cherry in Advertising

Blimey – we almost had an panic attack when we were rudely greeted at Joburg’s domestic arrivals by this monster porta potty, made of fibreglass and baby blue gloss enamel paint. Our extensive marketing training leads us to conclude; that this thing must be something to do with building up a bit of excitement as we head towards the World Cup in three years time.
But seriously – is this giant blob of blue going to be gathering dust, electronically knocking off one digital digit every day until this tournament gets going?

Could we not have thought up something a little better than an unsightly day counter to get tired travel’s minds thinking of the greatest show on earth?

No man – if you’re going to to a countdown – then at least count the seconds down as well. This day-by-day thing on a toilet is just painful and not very interesting.