Carlsberg Litter
Posted on 10. Aug, 2007 by Jonathan Cherry in Advertising
Carlsberg decided to litter the streets of London with £5000 in £10 and £20 notes. Each note had a removable sticker stating very clearly that Carlsberg doesn’t litter – but if they did, it would probably be the best litter in the world.
This is one way to get the Queen to put her money where her mouth is and endorse your advertising campaign!
[via The Serif]
