How to sell loads of your product - get people to hate it

Hey - in this country Telkom is our number 1 brand, so it's not exactly surprising that millions of folk around the planet are still forking out lots of hard earned cash to buy those ass-ugly Croc things....still.

How long is this fad going to carry on for?

As we get nearer to summer, you can bet the wine collection, that common fashion taste and sense will be left at the wardrobe door - as average citizen venture into the public outdoors wearing plastic clown shoes.

The trick to this marketing mystery is that the people behind Crocs have created a product so damn ugly. that the global hate for it has fueled the buzz, which stokes the flames of sales.

The solution here is that everyone should hurry up and get a pair already, so that we can all traverse the peak of this bell curve and slide down the 'passing fad' side of it, ASAP.
Come on - yoyo's have come and gone. Let's get a move on here.

More: Croc On - New York Times

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