The secret disco
Posted on 14. Jun, 2007 by Jonathan Cherry in Branding
Remember the old Lucky Strike parties – where you had to follow the weird, but intriging rabbit hole of stompies to pick up tickets to eventually see Cypress Hill rockin’ in an old warehouse in the dregs of the city?
No advertising, all hush hush – and they were damn successful….parties we’re cool too mind you.
Well – the spirit of secret parties is alive and bopping in the London club-land with the Buttoned Down Disco.
The idea behind Buttoned Down Disco is that it’s an invite-only, secret location party held at various night club locations around the city of London.
Entry is free, but you have to be in possession of the all important secret invite, which is emailed out to the disco bunny teenie-boppers.
Whoa – we just had a flashback to that Massive Attack gig at the 3 Arts a few years back and fully appreciated the concept.
See: Buttoned Down Disco
Read: Interview with the founder – Londonist
Previously: Silent Disco – Cherryflava
