London 2012 Olympic games logo exposed
Let the jeering and booing begin.
Here it is - the London 2012 Games logo sorry, brand....which can quiet clearly been seen as a jagged emblem, based on the date 2012 [if you squint your eyes just right and step back 5 paces].
It comes in a series
of shades of pink, blue, green and orange and will evolve in the run-up
to the Games.
The new design apparently cost £400,000 - which the Olympic committee could easily have wired our way and we too would have got out 5 year old blood relative to throw their collection of crayons to deliver something similar.
Seriously - £400,000 for this....sold with creative rational that took a boozy afternoon's thumb sucking and a box of Crayolas?
Makes our 2010 logo look like a Van Gogh!
London unveils 2012 logo - BBC
London 2012 logo, your view - Sky
UPDATE: More filmed 'creative rational' about the new logo here
AWEFUL! I dont see any creativity in it... no design... I just dont get it!
Posted by: tripeak | June 05, 2007 at 05:22 PM
Ahhh! My eyes!! I'm blinded. What were they thinking.
Posted by: Miguel dos Santos | June 05, 2007 at 06:07 PM
Did you see the movie?
http://www.london2012.com/about-newlook-video.html
I think the logo is ok, pretty unusual. Still, it is absolutely agressive (because of the colours, the shapes and the movements) and especially the movie scares me. Maybe it is a symbol for competition or merely for the mental effects of doping..
Posted by: Stylewalker | June 05, 2007 at 06:40 PM
OMG, rather horrid I say. Give me the money, half an hour with MS Paint and a bottle of Old Brown Sherry and I'll have something for you.
Posted by: Tony Lopes | June 05, 2007 at 08:45 PM
And it carries a health warning, nogal.
Posted by: DA Mal | June 06, 2007 at 07:10 AM
Maybe, We should run another little logo design competition to see who can design a better logo. Hell, I could probably enter.
Posted by: Miguel dos Santos | June 06, 2007 at 10:16 AM
Good idea Miguel.
Send your entries through. We'll offer the voted winner a complimentary Cherrypicka.com test ticket. :-)
Posted by: Cherryflava | June 06, 2007 at 12:29 PM
I'm in London at the moment and everyone from the cat to the kitchen sink is appalled by this logo "design".
BTW: Doesn't it look like Lisa Simpson going down on someone?
Posted by: Sergei | June 08, 2007 at 12:29 PM
Haha! I see it :) Lisa's head is the blob with the 5 circles in.
Posted by: Miguel dos Santos | June 09, 2007 at 12:14 AM
I don't believe the logo creators Wolff-Olins are brain-dead. Watch the evolution of the logo in tandem with the Olympic facilities - from primitive to world-class. The whole thing is a clever publicity stunt with many suckers [see above].
Posted by: Clive Loveday | June 16, 2007 at 08:57 PM
a bit vulgar too
http://imajr.com/2012_165065
Posted by: Carolyn | July 09, 2007 at 06:13 AM