- How do you achieve the ultimate advertising success in 2007? You get your ad to go viral [like this one for Ray Ban] on the Internet - and we know the secret of how to do it. It's really quiet easy - pump the WTF index of the creative and you've got a winner. [Adweek]
- Turns out that damn Olympic logo is pure genius. Now ever marketer on the planet is going to want a crap logo. [NYT]
- If you are the owner of a record label - shame...maybe time to sell that fancy Ford then, hey big boy? But, it's never been a better time for getting new music into video games. If you're in that game - the future looks bright. [Reuters]
- Finally - for those knuckleheads that can never get it, the difference between marketing, PR, advertising and branding [Ads of the world]
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