New Zealand bans bikinis from burger advertising
Posted on 30. May, 2007 by Jonathan Cherry in Advertising
The Advertising Standards Complaints Board in New Zealand have forced Burger King in that country to withdraw a couple of TV ads featuring bikini wearing women. [eish]
Apparently the ads breached an industry code of practice forbidding the use of sex appeal simply to draw attention to a product.
Huh??? That’s the whole point of advertising – we thought.
In total – eight people complained….and this thing got yanked.
We can’t seem to find found a copy of the TV commercials in question, but it does seem a little heavy-handed of the ad police to can an ad just because bikinis were being used and a total of eight people didn’t like it. Then again – the sight of any swimming gear in New Zealand is perhaps a bit foreign.
UPDATE: See the ads in question here. [thanks Michelle]
Bikini girls banned from TV – NZ Herald
2 Responses to “New Zealand bans bikinis from burger advertising”
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Richard Catto
30. May, 2007
Burger King – another bad US franchise operation. They shouldn’t even be allowed in the country.
I’d like to see McDonalds in South Africa forced to adhere to a nutritional code. Their food is garbage on buns.
I’m inured to seeing semi-naked women being used to advertise someone’s miserable crap.
If they have to bring out the dancing girls, you’d better look carefully at what’s between those buns! hehehehe
Bob Jenson
08. Jun, 2010
Pulling the ad seems very excessive to me, over 8 people complaining?
Isn’t the advertising world full of ads like this?
To the commenter above (Richard), what’s so garage about Burger Kind and Mac D? Full wholesome food!
Cheers,
Bob.