The day before...
Copy: Monday 10 September 2001 - The world can change in a day. Don't miss your daily edition of in-depth news.
It's not often that a print ad literally jumps up and throttles our attention like this one - done for local newspaper brand Cape Times - did this morning.
There are four executions. This one in reference to 9/11, another (beautifully shot) for Hiroshima 1945, the JFK assassination and the '76 Soweto riots [all after the jump].
Using iconic events from history, the campaign highlights the fact that world-changing events often can¹t be predicted and that the course of history can, quite literally, change in a day.
Love the art direction and the hard-hitting message of these ads. Stunningly arresting.
Makes you think what the Virginia Tech campus looked like on Sunday morning.
Agency: Lowe Bull Cape Town
Creative Director: Kirk Gainsford
Head of Copy: Alistair Morgan
Art Director: Brian Bainbridge
Copywriter: Simon Lotze
Account Manager: Lindsay Keen
wow! props boys
Posted by: notch johnson | April 19, 2007 at 12:57 PM
I agree...wow!
Posted by: Louisa | April 19, 2007 at 01:19 PM
Yaeh that's pretty special.
Posted by: The Muso | April 19, 2007 at 01:49 PM
As a photographer, DAMN!!!
Posted by: Daniel | April 19, 2007 at 02:17 PM
wow, those are excellent excellent pieces. The youth day one gave me the chills.
Posted by: Uno | April 19, 2007 at 04:18 PM
Wow.
Posted by: The Don | April 19, 2007 at 04:20 PM
Awesome post.
Really, awesome.
Posted by: DocZayus | April 20, 2007 at 03:07 AM
Impressive.
Posted by: Eric Seiden | April 20, 2007 at 03:36 AM
Absolutely incredible advertising. Thanks for the post.
Posted by: Taryn Walker | April 20, 2007 at 10:05 AM
Wow. Very powerful.
Posted by: Lorissa | April 20, 2007 at 09:08 PM
Brian is an old mate from Tech days, one of the most talented guys working in SA today and also one of the most humble. Well done to him on this outstanding work, and nice one Jon for highlighting one of SA's hidden talents.
Posted by: Freddy Rodrigues | April 20, 2007 at 11:35 PM
Very powerful pictures, you can see a lot of joy before sad days!
Posted by: dAN | April 21, 2007 at 03:01 AM
well done
Posted by: James Carlos | April 21, 2007 at 04:28 AM
Makes you think you should make the most of every day, you NEVER know what will happen tomorrow.
Posted by: David Hughes | April 21, 2007 at 09:49 PM
Thanks for sharing, Excellent!
Posted by: Dennis Olson | April 22, 2007 at 05:03 PM
Great photos... and a message of truth. Well done.
Posted by: Marc | April 22, 2007 at 08:23 PM
Make every day worthwhile. You never know what the next day will bring.
Posted by: Katrineholm Review | April 22, 2007 at 09:19 PM
I have a feeling that these images were not taken on the day that they were claimed to be taken.
Akhilesh
Posted by: Akhilesh | April 22, 2007 at 10:14 PM
I think it is particularly poignant that all four ads feature children...
Posted by: Mike Nosal | April 22, 2007 at 11:57 PM
@Akhilesh - probably not. The picture Kennedy and his kids looks like something published in Life magazine well before he was assassinated (besides, I think he was already in Texas on Nov 21).
Anyway -- powerful images but they all turn on death and tragedy. I find an element to these adverts to exploitative and creepy.
Posted by: Rebort | April 23, 2007 at 12:09 AM
yes. kennedy was in san antonio and houston on the 21st
http://www.jfklibrary.org/Asset+Tree/Asset+Viewers/Image+Asset+Viewer.htm?guid={7F19573E-E39F-469D-B76D-A90E71AC100D}&type=Image
http://www.jfklibrary.org/Asset+Tree/Asset+Viewers/Image+Asset+Viewer.htm?guid=%7BB9615C6F-352C-4AEE-8244-0BFDE39019E1%7D&type=Image
Posted by: fassto | April 23, 2007 at 01:00 AM
Brilliant. Chilling.
Posted by: billy | April 23, 2007 at 02:50 PM
Does anyone know who shot the Hiroshima photo?
Posted by: mags | April 23, 2007 at 09:50 PM
That's what creative advertising can bring. Wonderful
Posted by: eNyu | April 24, 2007 at 03:36 PM
Really moving fotos...thank you.
Posted by: Jason | April 25, 2007 at 02:43 AM