The day before…
Posted on 19. Apr, 2007 by Jonathan Cherry in Advertising
Copy: Monday 10 September 2001 – The world can change in a day. Don’t miss your daily edition of in-depth news.
It’s not often that a print ad literally jumps up and throttles our attention like this one – done for local newspaper brand Cape Times – did this morning.
There are four executions. This one in reference to 9/11, another (beautifully shot) for Hiroshima 1945, the JFK assassination and the ‘76 Soweto riots [all after the jump].
Using iconic events from history, the campaign highlights the fact that world-changing events often can¹t be predicted and that the course of history can, quite literally, change in a day.
Love the art direction and the hard-hitting message of these ads. Stunningly arresting.
Makes you think what the Virginia Tech campus looked like on Sunday morning.
Agency: Lowe Bull Cape Town
Creative Director: Kirk Gainsford
Head of Copy: Alistair Morgan
Art Director: Brian Bainbridge
Copywriter: Simon Lotze
Account Manager: Lindsay Keen
94 Responses to “The day before…”
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notch johnson
19. Apr, 2007
wow! props boys
Louisa
19. Apr, 2007
I agree…wow!
The Muso
19. Apr, 2007
Yaeh that’s pretty special.
Daniel
19. Apr, 2007
As a photographer, DAMN!!!
Uno
19. Apr, 2007
wow, those are excellent excellent pieces. The youth day one gave me the chills.
The Don
19. Apr, 2007
Wow.
DocZayus
20. Apr, 2007
Awesome post.
Really, awesome.
Eric Seiden
20. Apr, 2007
Impressive.
Taryn Walker
20. Apr, 2007
Absolutely incredible advertising. Thanks for the post.
Lorissa
20. Apr, 2007
Wow. Very powerful.
Freddy Rodrigues
20. Apr, 2007
Brian is an old mate from Tech days, one of the most talented guys working in SA today and also one of the most humble. Well done to him on this outstanding work, and nice one Jon for highlighting one of SA’s hidden talents.
dAN
21. Apr, 2007
Very powerful pictures, you can see a lot of joy before sad days!
James Carlos
21. Apr, 2007
well done
David Hughes
21. Apr, 2007
Makes you think you should make the most of every day, you NEVER know what will happen tomorrow.
Dennis Olson
22. Apr, 2007
Thanks for sharing, Excellent!
vowe dot net
22. Apr, 2007
The day before
Very powerful ads for CapeTimes >…
Marc
22. Apr, 2007
Great photos… and a message of truth. Well done.
Katrineholm Review
22. Apr, 2007
Make every day worthwhile. You never know what the next day will bring.
Akhilesh
22. Apr, 2007
I have a feeling that these images were not taken on the day that they were claimed to be taken.
Akhilesh
Mike Nosal
22. Apr, 2007
I think it is particularly poignant that all four ads feature children…
Rebort
23. Apr, 2007
@Akhilesh – probably not. The picture Kennedy and his kids looks like something published in Life magazine well before he was assassinated (besides, I think he was already in Texas on Nov 21).
Anyway — powerful images but they all turn on death and tragedy. I find an element to these adverts to exploitative and creepy.
fassto
23. Apr, 2007
yes. kennedy was in san antonio and houston on the 21st
http://www.jfklibrary.org/Asset+Tree/Asset+Viewers/Image+Asset+Viewer.htm?guid={7F19573E-E39F-469D-B76D-A90E71AC100D}&type=Image
http://www.jfklibrary.org/Asset+Tree/Asset+Viewers/Image+Asset+Viewer.htm?guid=%7BB9615C6F-352C-4AEE-8244-0BFDE39019E1%7D&type=Image
meneame.net
23. Apr, 2007
El dia anterior.
El mundo puede cambiar en un dia… Fotos de una campaña donde se muestran los dias anteriores a varios eventos importantes de la historia, por ejemplo el dia anterior al ataque a las torres gemelas de nueva york o el asesinato de JFK o Hir…
billy
23. Apr, 2007
Brilliant. Chilling.
mags
23. Apr, 2007
Does anyone know who shot the Hiroshima photo?
eNyu
24. Apr, 2007
That’s what creative advertising can bring. Wonderful
.:. smiley's stuff .:.
24. Apr, 2007
The Day Before
All too commonly we see photos of the day after major world-changing events.
An advertising campaign for the South African newspaper The Cape Times focuses instead on amazing photos taken the day BEFORE iconic events from our history. Some highlights:…
Jason
25. Apr, 2007
Really moving fotos…thank you.
GoodShit
26. Apr, 2007
http://goodshit.phlap.net/2007/04/post_12405.html
4 photos depicting the day before a massive change took place at that place Cherryflava: The day before……
Mikester McGee
28. Apr, 2007
While I appreciate the notion of living every day to the fullest, and the powerful photography displayed here, I can’t help feeling angry that these tragedies are being used as a marketing gimick to sell the Cape Times.
Kevin Farver
02. May, 2007
Great photo’s. I wish there were more. The first picture gave me goose bumps to see how clear the day was and how pretty everything looked.
Darin May
02. May, 2007
Wrapping yourself in mass tragedy to sell goods is disgusting.
Cody M.
02. May, 2007
Great idea.
I’m curious if these photos were taken the day before the events. Possibly they were but its quite possible they are just random photos. Its a lot more powerful if they’re actually from the posted date.
Just a thought.
grant czerepak
02. May, 2007
These pictures have to be the most morbid advertising message ever conveyed. “Buy your paper every day or you will miss the catastrophes inflicted on these children.”
Cher
03. May, 2007
Those pictures really put things into perspective. They really make you tihnk about how the people in Hiroshima really had no clue, and were just living that day as any other and the same with the others. It is definatly chilling to look at these, but still, very impowering. Thanks for posting!
maxi
03. May, 2007
I almost cried when I saw the kennedy picture
Your deadly alliance
03. May, 2007
wow the photographs on this post are AMAZING!!
shelbs
09. May, 2007
this almost makes me cry..who knew life could change so fast
wwllaaddaa
10. May, 2007
jizz…………beautifull
you never know
11. May, 2007
Its amzaing how many people do forget these precious times, yet when they look back they are stunned by the beauty that these photos shows. Pity we cannot turn back time to save these things that has happened in life, but we can certainly learn from them
David Kirby
11. May, 2007
As a photographer myself, I just couldnt believe the immense power these images portray… These are some of the most stunning images I have ever seen!
Chris
13. May, 2007
Nice try on the photos, but they’re not the right date or doctored. Kennedy was at Brooks AFB San Antonio Texas on November 21st, not in Washington. There was no softball field close to the Twin Towers, that location actually was the Citibank building.
b ed
26. May, 2007
David does make some nice points. Good imagery though, made me think for a little while.
tribe.net: www.cherryflava.com
28. May, 2007
Cool ads for CapeTimes
http://www.cherryflava.com/cherryflava/2007/04/the_day_before.html
Tom
07. Jun, 2007
The caption that goes with that Kennedy shot is as follows:
by Cecil Stoughton. Kennedy children visit the Oval Office. President Kennedy, Caroline Kennedy, John F. Kennedy, Jr. White House, Oval Office, 1962.
Very good imagery. And just more lies in advertising.
spinner
01. Jul, 2007
Cool idea, but it is a little morbid for the advertising genre. The second image is incorrectly dated and it is unlikely that the photographer in the third image got his photos out of town by the next day. The first image could be checked by weather and a soccer schedule; the fourth image by weather and terrain…
Lucia
19. Jul, 2007
These are wonderful.
I like how they made the dates seem like just another day (as they would have been) by putting the day of the week in.
Great pictures.
c
17. Aug, 2007
I like the message that they are trying to convey, but I agree with the other posters that these are obviously not real photos from the days they are claiming. it is powerful, certainly, but then again, so is a lot of propoganda.
mexicano chingon
19. Aug, 2007
pinches gringos putos racistas xenofobos culeros
douglas
28. Sep, 2007
Makes you think how precious life is and that we have the ability to make the world a better place but our pride and greed,holds us back from embraceing hope.Parp parp open your eyes ,let your cities shine with commerce( parp commerce: thy cities shall shine with commerce.)