Does this radio ad shock you as a South African?
Posted on 26. Apr, 2007 by Jonathan Cherry in Advertising
The Sowetan, a Johannesburg-based newsapaper, is flighting an ad which is getting handbags flying and tempers flaring.
Playing on the famous Dr Martin Luther King ‘I have a dream speech’ – the ad seems to have hit a bit of a nerve with South Africans.
Have a listen. What do you think?
From our point of view…there’s a very clear irony in the message considering the advertiser.
3 Responses to “Does this radio ad shock you as a South African?”
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coda
26. Apr, 2007
What a kak ad.
redcap
06. May, 2007
Phew, that’s confrontational. Truth hurts sometimes.
mudskippah
11. May, 2007
Awesome ad. The kind you can’t ignore, with a very clear message. Even better, anyone opposed to it would have to have good reasons and to articulate them well, taking the message even further. It’s a win-win.
*First time in here, all the way from Kenya. Awesome site.