Cherryflava

Xbox 360 hijacks PS3 launch

Posted on 26. Mar, 2007 by Jonathan Cherry in Advertising

Last week’s launch of the PS3 in Paris was a civilised, gentile affair – featuring the usual happy first customer pics, midnight store queues and a quiet river cruise on a boat, which appears to be using a giant PS3 console as a sail?

The gentle VIP client glass-clinking on the boat was put to an abrupt halt by an approaching Xbox 360-branded barge – more lights, more colour, better booze.

Afterwards everyone on the Sony boat snuck over to the Xbox barge, drank free Heineken and enjoyed each other’s company over a couple of games of Gears of War. [...in our imagination at least]

File this one under ‘advertising tactics you can learn from Green Peace.’

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