CKin2u: Smell like Microsoft product packaging
Posted on 12. Mar, 2007 by Jonathan Cherry in Uncategorized
Calvin Klein are apparently launching a new scent for geeks.
The stuff is named CKin2u and is targeted at the hip 20-somethings of the MySpace generation,
even the name draws on text message shorthand used by the so-called
"technosexuals" – a buzzword Calvin Klein trademarked last
year."She likes how he blogs, her texts turn him on. It’s intense.
For right now."
If this is the real deal – why then are these tech punks in this pre-released ad for the product even physically seeing each other?
As a build up to the [cough], much anticipated launch – the kids can sign up to to its new social network page, whatruin2.com
CK One 2.0
More: Rip snorter, a new fragrance for technosexuals – SMH
