iCatching: 1/6th of the way into 2007 and we still have 2007 predictions
Posted on 13. Feb, 2007 by Jonathan Cherry in Totally Whack
Half way through February 2007 and there are still 2007 branding predictions floating around. [A Branding new year - Brandchannel]
- The Internet is quickly turning out to be the best thing to ever happen to the music industry. MySpace set to replace the need for Sony BMG? ['Old' music's digital comeback - BBC]
- Commodity branding 101 – how to make rich people believe that they need to upgrade their credit card. [Small and plastic, with an upscale tilt - NYTimes]
- After year’s of reading about similar European examples, and knowing that the whole concept was so brain-numbing, simple and obvious – a South African car rental company has finally seen an opportunity to wrap their vehicles in ads. [Biz-community]
