Cherryflava

Yo yo – get a room

Posted on 09. Jan, 2007 by Jonathan Cherry in Branding

Camp your skanky self on a crusty, smelly transit lounge bench at Heathrow no more.

Coming 2007, terminal 4 will be home to the all new, innovative transit hotel concept called the Yotel.

Part of a number of other lifestyle brands in the Yo! stable – the Yotel is set to revolutionise the sleeping arrangements at Europe’s busiest airport.

A room, inspired by British Airways first class and Japanese capsule hotels can be hired for the night, or for a limited period of just 4 hours. Just enough time to get some…sleep, while waiting for that transfer to Liverpool.

From the exploding trend of art or themed hotels to this example of flexible budget options – watch out for much more traveling accommodation innovation this year.

Yotel concept
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