Archive for January, 2007
Cherryflava Media launches Feverpitcher…
Posted on 23. Jan, 2007 by Jonathan Cherry.
…a brand new South African sports blog, edited by Dan Nicholl.
Tipped as sports news for those people who enjoy sniffing Deep Heat – our newest blog will strive to delve deeper into the psyche of South Africa’s sports heroes, than you ever thought possible.
Learn what makes Graham Smith tick, Bob Skinstad homesick and feel free to air your views of how the South African netball team should be managed on tour.
Dan joins the Cherryflava blogging network with a treasure chest of real world media accolades, Feverpitcher his first official debut to the SA blogosphere.
Check out: www.feverpitcher.com
News: See every ad in Times Square
Posted on 23. Jan, 2007 by Jonathan Cherry.
Times Square in New York is every outdoor media planner’s wet dream.
Lucky for those people – somebody has taken the time to take a little snap of every single one of the ads in Times Square for you to perv at. Freak.
Every ad in Times Square – Ironic Sans
- The Diesel website has been hijacked by YOU. No…not really YOU. Just people pretending to be YOU.
See: Diesel.com
- Blogging is changing China. Typepad and WordPress is the new petrol bomb.
How blogging can galvanize China – Post Gazette
- The Financial Mail announces their Top 10 list of South Africa’s best corporate websites.
Here’s No. 1. Great now that we’ve subjected ourselves to that, we never have to go back again or bother to search for the rest.
FM’s best corporate websites published – Biz-community
Ads at Ellis Park finally get noticed
Posted on 23. Jan, 2007 by Jonathan Cherry.
Who ever said that advertising wasn’t entertaining?
Ellis Park Stadium’s new trick to get fans to notice the advertising wallpaper boards around the pitch, has made it onto the Internet. Wooo
If you haven’t already heard about the new innovation – management at Joburg’s Ellis Park stadium came up with this crafty plan to launch advertising boards at players taking part in a PSL game at the ground, ensuring maximum advertising exposure for their long suffering advertisers.
Never before have so many people taken notice of a PSL game and realised that companies actually pay to make the sides of the field look a bit more colourful.
Excellent stuff – just like something Mary Poppins would do.
[via Adrants]
Operation Hunger all over the place
Posted on 22. Jan, 2007 by Jonathan Cherry.
Operation Hunger (no – not the ramp model labour union) is on a promotion drive.
Outdoor ambient is their weapon of choice at self-help parking pay points and the bins in Sea Point.
Pay point idea is clever. We understand the thinking behind the ‘nutritional information’ label on a bin, but its perhaps a bit too lateral for most plebs to understand.
[Bin pic courtesy of Coda]
News: Pfizer gets sued ’cause Viagra encouraging humans to be themselves
Posted on 22. Jan, 2007 by Jonathan Cherry.
IF you thought South African AIDS action groups were hooked on Ritalin – a major U.S. AIDS treatment group plans to file a lawsuit that
accuses drug giant Pfizer Inc. of illegally promoting and advertising the recreational use
of its blockbuster impotence pill Viagra.
Huh? What other use is there for Viagra other than recreational?
Read: AIDS group to sue Pfizer over Viagra ads – CNN Money
- The big record labels are getting desperate.
In a sad attempt to to counter music piracy, major music labels have
agreed to support a service that will offer free music downloads — with
some substantial restrictions — to any college student in the US.
Unfortunately the record execs haven’t heard of an iPod before (cause the tracks can’t be played on one) and so head off into retirement without anybody caring about their stupid plan.
Read: Big labels offer free music to collage students – NYTimes
- If you thought Coca Cola was a wholesome, good family-orientated brand…that might have been before that days Carmen Electra started drinking the stuff. See its not only the chemical in it that are bad for you.
See: Coke Wh#re – Perez Hilton
The devil is Prada
Posted on 19. Jan, 2007 by Jonathan Cherry.
What have we here?
Just days after the massively exciting, ‘oh…we never thought such things were possible outside a Star Trek episode’ launch of Apple’s iPhone -the Italians launch this.
It looks like an iPhone. It kinds works like an iPhone, but its an LG with Prada branding all over it.
So it turns out that Prada post their brand name in more places than just multi-million dollar America’s Cup yachts and Hollywood movies.
If you push the right buttons in the right sequence it might even brew you up a cappuccino.
More: LG’s KE850 PRADA official: iPhone says, wha? – Engadget
Federline to be Superbowl ad spokesman
Posted on 19. Jan, 2007 by Jonathan Cherry.
In what appears to be a rather strange move – an insurance company in the States has drafted Kevin Federline to say a few words in its all important Superbowl ad.
But before you think that Nationwide
(the insurance company) has lost their minds: The company, whose slogan is “Life comes at you
fast” is known for casting famous losers in their Superbowl ads and then
letting them make fun of themselves.
“The advert… shows Federline
rapping in a slick music video but later it is revealed that he is only
dreaming while he works the grill at a fast food restaurant,” reports RTE
Entertainment.
Read: Federline mocks himself in new TV ad – RTE Entertainment
BTW – Kevin Federline is the one being used as a shawl by John Cena who later kicked his ass in their WWE mis-matchup.
News24 has a meltdown
Posted on 18. Jan, 2007 by Jonathan Cherry.
Oooooooo koek. Together with Koeberg and the City of Cape Town’s local government – it seems that News24 (along with a whole host of other …24.com sites) has shut down for the afternoon.
And their spelling is nearly as bad as ours. We also thought you spelt it subscribtion…yo.
Eish – somebody’s going to be sent to the corner for the rest of the afternoon.
[Via Coda who spotted it first]
UPDATE: The site /s seems to be back up. No word as to what was wrong. Guess we pond scum just shouldn’t ask questions and pretend nothing ever happened.
Airport ad too racy for Kiwis
Posted on 18. Jan, 2007 by Jonathan Cherry.
In more advertising banning news – Kiwi airport officials have banned an advertising billboard featuring a lacy bra-clad Jennifer Hawkins (a former Miss Universe), holding a plush toy rhino and the word ‘Horny?’.
The ad for a lingerie brand was deemed a "step too far".
Too far from what – we wonder.
New Zealand itself is too far from everything. Maybe with Super 14 season starting shortly – the officials though that the brand’s association with an African animal was just too close for comfort.
We personally take major offense to Jennifer biting down onto the rhino’s ear like Mike Tyson.
More: SMH
Because Cell C own the whole dwarf thing
Posted on 18. Jan, 2007 by Jonathan Cherry.
The fight to own the image of a dwarf in South African advertising has gotten ugly.
According to the ASA’s recent complaints list:
Net#work BBDO, on behalf of Cell C, lodged a competitor complaint against a television commercial for Kulula.com.
The
commercial features small people dressed in orange with helmets and
seat numbers on their backs. It takes place in an airport where a male
passenger expresses his sorrow that the little people can not come on
the flight. The pay-off line is “more legroom. Quicker queues”.
After much heated debate and triple checking of the code of conduct, to which all brand builders subscribe – the advertising authority ruled in Cell C’s favour and demanded that Kulula retract its attempt to piggyback on the goodwill Cell C had generated in the public’s eye… by using dwarfs to build their brand.
Unfortunately, neither TV ad can be found by us for our own private reviewing purposes.
And we’re never going to catch either ad on TV, cause they don’t show ads on the All Africa Poker channel.
But it seems kinda daft that this issue has even reached the walnut bench of the ASA.
At least 95% of the time, the South African public hasn’t a clue what brand is being advertised by any given commercial.
So whether an ad featuring dwarfs is for Cell C or Kulula – nobody really cares. All people remember are dwarfs + airport + time to channel hop + why am I being irritated by stupid little people with numbers on the backs.
Quit fighting kids. Pool your massive media budgets together and whichever of you finally gets associated with the dwarfs by Joe Soap, can go out and buy yourselves an ice cream with the revenue from the additional business you just scored through the gamble.
You can read the rest of the letter to the teacher here.
Now wipe your nose, be a big boy and go play outside.
