Axe guerrilla
Posted on 17. Jan, 2007 by Jonathan Cherry in Advertising
Ruuuunnnnnnn. Love this Axe guerrilla campaign from Lowe, Belgium.
We have to agree that the second example (after the jump) is not as good, but perhaps easier to notice.
[via]
[via]
8 Responses to “Axe guerrilla”
Leave a Reply
hot-elle
17. Jan, 2007
thats cool stuff… who can i buy?
Anonymous
18. Jan, 2007
Axe guerrilla
Love this Axe guerrilla campaign from Lowe, Belgium.
Play rough!
18. Jan, 2007
Wenn schon Guerilla, dann so!
Axe macht wirklich tolle Guerilla-Werbung, ich hätte die Photos der Kampagne gern auch gehabt, geht aber nicht, wegen Technik (HILFE an alle von der Programmier-Front, irgendwas ist NICHT OK) und meiner grundsätzlichen Inkompatibilität dazu, ehrlich, i…
A.
18. Jan, 2007
Cool campaign – why not in Germany?
Spotanatomy.info
19. Jan, 2007
Effetto Axe: c’è chi rincorre e chi scala
Per fortuna tanto per Axe si riesce a realizzare qualche campagna decente.
Anzi, questa campagna di guerrilla realizzata in Belgio è davvero carina, non vi sembra? Ce n’è anche una versione “scalata”.
via cherryflava.com
girlfriday
27. May, 2007
This is a great concept – no words, just perception drilling straight to the brain.
London CCTV
11. Mar, 2011
Do you know which company used this method?
Favorite Marketing Campaigns « Jessica Satkovich
15. Feb, 2013
[...] Another great marketing technique is Axe’s exit signs. On exit signs in in Lowe, Belgium, was a cartoon of a guy running in a certain direction away from [...]