Nike's trial van: Take the shoes and run
Even big companies like Nike understand the importance of getting people to steal try their products.
The running shoe division have, what they call a trial van [its actually a mobile Nike shop], that sets up near popular running routes and races - and invites people to give their shoes a go. No string attached.
Unfortunately it seems like the promo is only available in Europe at the moment, but our thinking is that this would work brilliantly if set up on a Saturday morning at Constantia Nek or on the Sea Point promenade.
The people that usually hang out there could do with a nice new pair of shoes.
Yeah - I did this at Clapham Common in London a few times. I actually went and bought a pair of Air Pegasus after trying them out - and haven't strayed from them. Each year I try and have a go in the new version before I buy it. And you get a free pair of socks each time!
Posted by: Tyler | November 24, 2006 at 01:15 PM
Cherry,
pull into harfield harriers sometime for a jog - we had the Nike van and shoes to trial there earlier this year, and it's a great opportunity to trial expensive shoes before purchase. yes, we got free socks too......
Greg
Posted by: greg | November 27, 2006 at 03:46 PM
Thanks Greg - let us know when the van pulls in again so that we can snap shots and sip beer while you guys run a quick 15.
Posted by: Cherryflava | November 28, 2006 at 08:51 AM
Please send me news letter on the latest NIKE SHOE ON MARKET
Posted by: Cecil Lee | August 06, 2008 at 12:01 AM