Cherryflava

Netflix looking for help

Posted on 05. Oct, 2006 by Jonathan Cherry in Branding

Internet movie rental company, Netflix needs to improve their DVD search and recommendations engine, but instead of calling thousands of meetings and trying to solve the issue internally, they’re offering $1 million in prize money to the geek or geeks that can do the job for them.

This is an interesting approach to doing business in the wired-age known as Crowdsourcing.

Its where companies work with large and often dispersed groups to solve business problems to create new opportunities. [via PSFK]

If you think you know what you’d like to buy with $1mil – enter here.