Cherryflava

Google to become one giant ad agency

Posted on 06. Oct, 2006 by Jonathan Cherry in Advertising

Up until now – Google has just been playing with its advertising prey. Adsense is just the beginning of the search brand’s plans to dominate the entire world of advertising.

At a conference this week, it was confirmed that Google wants to branch out from just offering web advertising, to eventually a range of tools for marketers that will allow them to plan and book ad campaigns over multiple media channels.

Eric Schmidt [Google CEO] said that more than 1,000 people will ultimately work on
Google’s efforts in radio advertising, which will someday sell radio
ads over a modified version of its current Adwords placement service.
“We’re trying to get a simplified Adwords interface where the
advertiser gets multiple channels,” Schmidt said. The idea: Let a
marketer allocate an ad budget across multiple platforms, either in an
automated manner or by targeting times and regions.
Google will also have an easy to use tool for advertisers to easily
place ads in newspapers, magazines, online video and Web pages.

That all sounds good, but we were always lead to believe that media planning was such a complicated thing that you needed specialised companies to guide you through the process. Or has the industry been tricking us dumb marketers all along?

Read: Google’s Simple LIfe - Forbes