Cherryflava

Fat load of free publicity

Posted on 05. Oct, 2006 by Jonathan Cherry in Advertising

Talk about enforcing stereotypes. Dunkin Donuts in the US are giving away a cuppa joe to cops [and others] when they visit their stores to stock up on their daily donuts.

Dunkin’ Donuts in in the US will give away one cup of medium, hot coffee every Monday for
the next six months to members of various professions, beginning with
teachers in October, followed by veterans in November, firefighters in
December and police officers in January.

Some are hailing this move as a inspired marketing ploy, but did someone not get the memo to say that there are already too many fat people in America.
Like cigarettes, there should be a government health warning on products from companies like Dunkin Donuts.

Thank your public servants – don’t try kill them.

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Dunkin Donuts offers free coffee to ‘everyday heros’ – Biz review