Coke thieves try help Pepsi be better
Posted on 25. Oct, 2006 by Jonathan Cherry in Design
Two idiots have pleaded guilty to trying to steal the world’s most protected trade secret – the recipe for Coke.
Together with a secretary at the Coca Cola Co. the two tried to pinch the formula and sell it to Pepsi.
Ibrahim Dimson and Edmund Duhaney both could face up to 10 years in prison and a $250,000 fine when they’re sentenced January 29.
But – this has to be a very clever marketing strategy from Coke’s side. Read the report carefully and the plan becomes glaringly obvious.
Why would a secretary have access to a secret which only God is privilaged to know?
Why were these two – and the secretary – not immediately ‘taken care of’ by Coke secret agents?
Sell the formula to Pepsi? – Pepsi should sue for that kind of defamation.
$250 000 is pocket money for this kind of exposure for Coke. Very crafty.
Read: 2 admit plot to steal Coke’s secrets – CNN
