Lee goes guerrilla in Paris
Posted on 14. Sep, 2006 by Jonathan Cherry in Advertising
Lee jeans has obviously recently either hired a new marketing guru or the company has found a stash of cash to get back in the global mix.
Created by French agency, Tribeca, the guerrilla campaign was staged on
the streets of Paris, featuring real product suspended from rope tied
to buildings, so people walked underneath a clothes line of jeans as if
passing underneath a bridge. Other elements included jeans hung on
street poles. [via the coolhunter]
This form of tactical promotion must work.
The Democratic Alliance won an election in Cape Town by hanging underwear on buildings…which caused a nasty riot, but swung the vote their way.
Previously: Lee jeans seeks outrage in Aussie – Cherryflava
