Thailand does some rebranding
Posted on 22. Aug, 2006 by Cassandra in Design
Does a city’s / country’s tourism brand make you want to go there?
When we think of Thailand and Bangkok – images of red light districts immediately spring to mind.
Urban slums, cheap, fake branded goods, fighting arenas and clawing humidity are all part of our Thailand perception.
Instead, Thailand
is to launch tourism initiatives under a new slogan "Unforgettable
Thailand" and with a target of encouraging tourists to spend more money
on its soil.
As for Bangkok’s new slogan, announced by Governor Apirak Kosayodhin "Bangkok: Harmony of LIfe." In
all truth, "Harmony of Life" was merely arrived upon after they found
out the initial brandname "City of Life" had been claimed by Hong Kong.
The new slogan comes with a new logo (a flower) and a program costing
the government US$40,035.14 to explain its symbolism.
After attending the Cape Town Fashion Week, where we were brainwashed with our own promo ad before every show, we still can’t remember what Cape Town’s forgettable slogan is.
One things for sure, if you do spend too much money and time in Thailand you’re sure to leave with a little something, which will ensure you’ll never forget the place.
Thailand to encourage people to spend more – People’s online
Bangkok gets new slogan – Gridskipper
Previously: Club Thailand – Cherryflava
2 Responses to “Thailand does some rebranding”
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tripeak
22. Aug, 2006
It’s interesting how certain cities really benefit from these kinds of campaigns. Hong Kong, Singapore, Dubai and Sydney stands out head above shoulders from the rest.
Locally Cape Town does a bit of the same… but isn’t nearly as successful. Then again… look at Pretoria when they “unofficially re branded” to the City of Tswane – even their creative campaign looked like it came out of some old age home.
And we wonder why tourism isn’t picking up as much as it could.
Digiguru
22. Aug, 2006
I have been to Thailand and one of the most amazing things is climbing off the plane and being welcomed by friendly messages and not by machine guns like you do in most other countries. Great country, great branding much like alot of the other countires mentioned in tripeak’s post above.