Cherryflava

Make your own product label

Posted on 04. Aug, 2006 by Cassandra in Uncategorized

This is another mass-customisation thing that’s just begging to be spoofed.

Heinz have decided to leap onto the user interaction game, along with a Dutch airline and a Belgium bank, and are allowing users to customise their own tomato sauce bottles.

[For our American readers - tomato sauce is the real name for what you call 'ketchup', which is a rather strange word.]

"We realized our consumers have really enjoyed the many witty phrases
and catchy quips that appeared on the Heinz keystone-shaped labels in
recent years," said Wendy Joyce, senior brand manager for Heinz
ketchup. "Now, we’re giving consumers a chance to create their own,
one-of-a-kind phrase on Heinz bottles for a unique and surprising way
to say something special."

The Heinz marketing team is ballsy, we have to say.
They just don’t realise that they’ve unlocked the gates of hell here.

Go now and order up your own tasty bottle of love at myheinz.com

Heinz to offer custom labels – Pittsburgh Tribune Review

Previously:
Design your own bank card – Cherryflava
Design your own luggage tags – Cherryflava