Free marketing idea: Start a riot
Posted on 04. Aug, 2006 by Cassandra in Advertising
Yesterday, during a killer heatwave in the northern hemisphere, Starbucks offered free iced coffee in NYC between 1-3pm. [via]
News spread fast – and the army had to be called in from Iraq to stop residents from nuking each other.
Weird marketing strategy to adopt right at the time when the company was receiving bad press about a supply problem with their iced coffees. [See this Guardian article.]
