Cherryflava

No Logo

Posted on 24. Jul, 2006 by Cassandra in Uncategorized

There are more and more signs that Naomi Klein’s crystal ball could we’ll have been working the day she wrote the book ‘No logo’.
We also coughed and blew bubbles when we read that people would grow tired of our precious logos and expensive marketing hype.

‘Corporations have long attached themselves to
large-scale events that attract a youthful audience – most notably
music festivals.

But now big brands are creating niche, low-key events that are low on audience but high, they hope, on cool.

As Geordie rock group Maximo Park whip the crowd into a
frenzy at what is easily their smallest gig since they made it big,
there is nothing obvious to tell you that this is all courtesy of
T-Mobile.

But while the room has not been adorned with overt
corporate badging, there is artwork in the unmistakable pink of the
company’s logo, on otherwise white walls.’

Could cigarette advertisers had been given the greatest marketing gift of all, by a government trying to restrict them. Ironic.

Brands take new ideas underground – BBC News
Mystery billboards garner buzz – ABC News
The Serious Cachet of "Secret Brands – Igor