Design your own Beetle - sort of

VW in Britain have seen the benefit of 'mass-customisation' and have created a website that allows viewers to custom design their own Beetle!

Users can choose between four different vinyl stickers, which decorate the exterior of the Beetle and provide each vehicle with style and individuality.
The viewers can also mix and match colours to create the perfect design to fit their personality.

The campaign is targeted at women with the catch that you can enter your design for a chance to win your very own custom-designed Beetle! [via]

Although a nice idea; with the choice of only four little vinyl stickers - it's a bit frustrating if you've seriously got you own thoughts on creativity. 
We want spoilers, dice, fur, rims, low-profiles and a thousand ways to mix it.
Now you're talking.

See the VW campaign on their website here.

Comments

[Entersite]

Ja. Thats a bit gay. I don't know. I never was a big Bettle fan.

Too poofte for me I guess

[peas on toast]

It's my car, it's my car!

Does adding furry dice to the rearview mirror count? (I'm a kitsch minimalist, see.)