Sanlam taps Ali vs Foreman
Advertising

Sanlam taps Ali vs Foreman

Sanlam Investments have done a very smart move by channelling the legendary story of Ali vs Foreman otherwise known as The Rumble in the Jungle…

Natalie Portman for Dior
Advertising

Natalie Portman for Dior

Natalie Portman may be the star in the latest TVC for Dior, but do you recognise the backing track for this film? If you guessed…

Inside Airbnb’s brand philosophy
Advertising

Inside Airbnb’s brand philosophy

Airbnb’s brand philosophy brings to life the real opportunity that exists inside the shared economy. Their brand is the poster child of modern authenticity, built…

Building a brand is suicide
Branding

Building a brand is suicide

Brand building is about crafting a desirable expectation over time. But is that strategy brand suicide? You expect the next Apple product to change the…

7 essential elements of good brand stories
Branding

7 essential elements of good brand stories

All good brand stories contain essential elements that make them compelling. Here are 7 of them. 1. Make it unexpected? Whatever your 1st, 2nd, 3rd,…

Should you go to business school?
Opinion

Should you go to business school?

For at least the last six months, I’ve been asking myself ‘should you go to business school? I already have a bachelor’s degree in economics…

Nike Golf’s epic Masters 2015 TVC
Advertising

Nike Golf’s epic Masters 2015 TVC

How do you, tell an emotive story in 120 seconds with no voiceover, with no clear contextualisation upfront, which must also do a great job…

The Future of Innovation
Innovation

The Future of Innovation

The future will be about bits affecting our relationship with atoms. ‘Artificial intelligence, biotech, self-driving cars – all of these things will form a critical…

The Salvation Army – Why it is so hard to see black and blue
Advertising

The Salvation Army – Why it is so hard to see black and blue

Following on from last week’s global argument as to what colour ‘the dress’ was, the South African chapter of The Salvation Army took the opportunity…

Review: I read the Piketty book
Business

Review: I read the Piketty book

Nothing screams ‘holiday reading’ more than a thick, technical, mind-numbing book on economics. And Thomas Piketty’s Capital in the Twenty-First Century¬†certainly did not disappoint. Since…

South Africa: Africa’s country of opportunity
Innovation

South Africa: Africa’s country of opportunity

For the life of me I can’t understand the thinking of the present South African government. The amount of money and effort that goes into…

If you want a good idea, have lots of ideas
Innovation

If you want a good idea, have lots of ideas

Truth be told, as much as we want to believe that our scenario planning and strategic foresight will deliver an idea and plan that hits…

Iconic movie glasses
Advertising

Iconic movie glasses

It was pointed out to us recently that the only problem with The Matrix is that the style of sunglasses used in the movie date…

Our Top 10 Ads of 2014
Advertising

Our Top 10 Ads of 2014

It’s an exciting time for brand builders. Online platforms are opening up untold opportunities for brands to share layered nuggets of ad communication with willing…

Lift your copywriting game in 2015
Business

Lift your copywriting game in 2015

Effective online copywriting is fast becoming an expected professional skill for anyone involved in a marketing or creative field of work. It is generally assumed…

Is being South African a barrier to entry?
Innovation

Is being South African a barrier to entry?

Do you find that as a South African business with global aspirations that your South African roots are a liability when doing business internationally? There…

John Lewis or Sainsbury’s
Advertising

John Lewis or Sainsbury’s

There are now two Christmas ads from UK retailers that are shooting the lights out online, the most recent one being the new Sainsbury’s Christmas…

You can’t sell a revolution to a rich man
Innovation

You can’t sell a revolution to a rich man

Be very careful with your creative ability, you may find that your revolutionary ideas are not exactly welcome. A couple of years ago Cherryflava was…

Fantasy brands
Branding

Fantasy brands

Building a compelling fantasy brand is all about the ancient art of great storytelling. Luxury brands need the illusion of fantasy to make us lust…

Blame Apple
Innovation

Blame Apple

The President of Finland is blaming Apple for his country’s economic downturn. The Apple iPhone, he says, killed Nokia and the iPad has put a…

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