Elon Musk announces the future of energy
Innovation

Elon Musk announces the future of energy

The future of energy is here. Tesla’s Elon Musk announced that they will be marketing and manufacturing the Power Wall – a home-use battery modelled…

Patagonia presents: The Fisherman’s Son
Business

Patagonia presents: The Fisherman’s Son

Patagonia have built their brand through the telling of inspiring stories that not only make you want to buy the brand, but also change the…

How do you see the unseen
Creativity

How do you see the unseen

New things are those that have never been seen before they are seen by the people that see them first. Having the ability to see…

Our Top 5 democratic South African ads
Advertising

Our Top 5 democratic South African ads

In celebration of South Africa’s 21 years of freedom and democracy, it is perhaps relevant to look back at the iconic satirical South African ads…

How to make a viral video
Creativity

How to make a viral video

How do you make a video go viral? This is the simple question that everybody in marketing asks themselves and their ad agencies everyday. Truth…

Sanlam taps Ali vs Foreman
Advertising

Sanlam taps Ali vs Foreman

Sanlam Investments have done a very smart move by channelling the legendary story of Ali vs Foreman otherwise known as The Rumble in the Jungle…

Natalie Portman for Dior
Advertising

Natalie Portman for Dior

Natalie Portman may be the star in the latest TVC for Dior, but do you recognise the backing track for this film? If you guessed…

Inside Airbnb’s brand philosophy
Advertising

Inside Airbnb’s brand philosophy

Airbnb’s brand philosophy brings to life the real opportunity that exists inside the shared economy. Their brand is the poster child of modern authenticity, built…

Building a brand is suicide
Branding

Building a brand is suicide

Brand building is about crafting a desirable expectation over time. But is that strategy brand suicide? You expect the next Apple product to change the…

7 essential elements of good brand stories
Branding

7 essential elements of good brand stories

All good brand stories contain essential elements that make them compelling. Here are 7 of them. 1. Make it unexpected? Whatever your 1st, 2nd, 3rd,…

Should you go to business school?
Opinion

Should you go to business school?

For at least the last six months, I’ve been asking myself ‘should you go to business school? I already have a bachelor’s degree in economics…

Nike Golf’s epic Masters 2015 TVC
Advertising

Nike Golf’s epic Masters 2015 TVC

How do you, tell an emotive story in 120 seconds with no voiceover, with no clear contextualisation upfront, which must also do a great job…

The Future of Innovation
Innovation

The Future of Innovation

The future will be about bits affecting our relationship with atoms. ‘Artificial intelligence, biotech, self-driving cars – all of these things will form a critical…

The Salvation Army – Why it is so hard to see black and blue
Advertising

The Salvation Army – Why it is so hard to see black and blue

Following on from last week’s global argument as to what colour ‘the dress’ was, the South African chapter of The Salvation Army took the opportunity…

Review: I read the Piketty book
Business

Review: I read the Piketty book

Nothing screams ‘holiday reading’ more than a thick, technical, mind-numbing book on economics. And Thomas Piketty’s Capital in the Twenty-First Century¬†certainly did not disappoint. Since…

South Africa: Africa’s country of opportunity
Innovation

South Africa: Africa’s country of opportunity

For the life of me I can’t understand the thinking of the present South African government. The amount of money and effort that goes into…

If you want a good idea, have lots of ideas
Innovation

If you want a good idea, have lots of ideas

Truth be told, as much as we want to believe that our scenario planning and strategic foresight will deliver an idea and plan that hits…

Iconic movie glasses
Advertising

Iconic movie glasses

It was pointed out to us recently that the only problem with The Matrix is that the style of sunglasses used in the movie date…

Our Top 10 Ads of 2014
Advertising

Our Top 10 Ads of 2014

It’s an exciting time for brand builders. Online platforms are opening up untold opportunities for brands to share layered nuggets of ad communication with willing…

Lift your copywriting game in 2015
Business

Lift your copywriting game in 2015

Effective online copywriting is fast becoming an expected professional skill for anyone involved in a marketing or creative field of work. It is generally assumed…

1 2 28 29