Here's your five step guide to getting your brand to SECOND BASE:
Step 1: Buy a ticket [how to do that here]
Step 2: Arrive on Wednesday 8 July at the Grand Daddy Hotel in Cape Town ready to score
Step 3: Absorb the experience of our presenters [here's a taster of what they'll be covering:]
Mike Ratcliffe - Seen in the wine industry as somebody who is using innovative thinking to carve a unique niche for his Warwick and Vilafonté brands, Mike has been using tools like blogging, innovative packaging design, special events [like the Design Indaba], video and t-shirts to break the traditional marketing mold.
Mike will share his thinking, strategies and plans for the future of how he intends to build on his successes.
Gareth Cotten - The man with a plan, Gareth sprouts business ideas like other people grow facial hair. Although he admits to having a bedroom door filled with Post-it notes of possible new business’ to start, Gareth will share with us his ongoing practice of how to take an idea and get it going before it goes stale and somebody else does it before you.
Fear, laziness and self confidence are all barriers to germinating your ideas - this is how to overcome all of that and just do it.
Andrew Smith - Having started a business in exactly one weekend and constantly prototyping, testing and executing innovative new media marketing ideas to drive online sales, Andrew still hasn’t forgotten the ‘analogue’ touches which make a physical product purchased via an online store a complete brand experience.
Andrew will share just a few of his tricks and ideas of how he turned a three year old online store into one of South Africa’s most powerful online brands without ever turning to traditional advertising.
Nikki Friedman - Knowledge of how to use innovative marketing tools is useless unless you give your work a soul.
People don’t fall in love with a blog page or Twitter feed - they are attracted to the honest story behind the tools.
As a professional story engineer, Nikki will share a few insights into how you can capture an audience with an honest and open story [even if it’s 140 characters long] and keep them coming back for more.
Jon Cherry - In between, we'll be sharing a flurry of new ideas and trends on where the lines between digital media and reality are being blurred.
We write about then all the time here on Cherryflava, now we'll pack them all together into one presentation to get your innovation juices flowing.
Step 4: Get your hands dirty.
Warwick wines have kindly donated samples of their product to experiment on, Digicape are supplying Apple computers, Nokia have hooked us up with N95s and the Grand Daddy the inspiring space. Armed with knowledge and tools the group will brainstorm and then execute innovative ways of turning a wine bottle into an engaging and value-adding media tool. Wild ideas and theory will become reality all in one afternoon.
Step 5: Leave armed to create your own and take your customers to SECOND BASE.