Cherryflava

This mapping idea doesn’t have to just be done on a huge scale outside on the side of buildings. It can also be used inside shopping malls, which have become our modern-day forests (where people roam and forage and spend family leisure time instead of outside where you may get skin cancer or strung by a wasp).

This one was created for such a modern-day forest mall in San Fransisco over Christmas time.

Soon there will be no reason to walk into a shop and have to deal with humans, ’cause we augmented reality is here to give you that consistent brand experience that a 19 year old gum-chewing, hungover student never could anyway.

After downloading the NET-A-PORTER iPhone/iPad app, customers who turn up at stores can activate an Augmented Reality shopping experience by pointing the camera at the various pieces in the window, revealing 360 degree product models, video catwalk showcases, product information, pricing and the ability to buy instantly… It’s also a great way to generate after hours sales. Via.

People really seem to love it. Wonder why retailers would even bother with the rent of the shop in the first place. Doesn’t everyone shop online these days in any case?

A customer is never too young not to be taken seriously.

3 1/2 year old Lily Robinson had an important question about Sainsbury’s Tiger bread that needed sorting out… So she wrote them a letter.

Sainsbury’s reply

Bravo. That’s like a BoB T card right there.

via

A night light for your skirting board. Kinda looks like last night’s sunset in Cape Town. Or half an egg. Pacmac on a strict diet…

via

This is apparently a Jägermeister ad. Perhaps that’s who will be sponsoring Jackass from now on. We can totally see it. If you live in Joburg – perhaps grab a bottle and go stand in an open field during a bout of lighting while wearing a foil beret and see what happens. Sweet china.

The more things go high-tech, the more really simple things are seen as an attractive alternative.

We’ll be honest, every since our shiny new iPhone was stolen last year – we’ve been using a Samsung that is so simple they forgot to even give it a model number. It costs R99 new, the battery lasts for about 3 weeks on one charge, has no camera, no Internet access, has been submerged in water for hours and bounced back after spending the night in a bowl of rice to dry it out. It weighs nothing and honestly, if we were offered the iPhone back again from the son-of-a-bitch that stole it – we’d tell him to keep it.

So the new John’s Phone makes perfect sense to us.

John’s Phone keeps things simple. John’s Phone requires no explanation. Use the phone to call and hang up, turn the sound up or down, and lock or unlock it: it couldn’t be any simpler. The speed-dial feature, which allows you to save speed-dial numbers under every number key, makes John’s Phone perfect as a kids’ cell phone…. The back of the phone features a flap containing an address book and a pen – this makes John’s Phone perfect for older users too. via PSFK

Sounds bloody brilliant. We want one, but only if the charge lasts longer than 3 weeks.

Winter training presented by Garmin is an ad, but it’s done in a way that allows the product to sell itself – rather than relying on some hip backing track and mind pulverising editing to shout their point across. Refreshing to watch.

Interestingly, it’s apparently not money. If you manage creative, clever people – it’s well worth watching this presentation.

[via Dave Murray]

At the giant technology fair in Vegas Samsung launched what they are calling the Smart Window. It’s a touch screen device that pretends it’s a window.

For a couple of years now we have been experimenting with transparent window film that can be projected on for our clients, but this Smart Window takes the possibilities for real world retail to another level. It’s obviously going to be expansive, but when malls are billboards, the more authentic interactivity you can offer the better.

[shot Ant]

Richard Branson has relaunched Virgin Money as a bank – vowing to shake up the UK banking scene.  To do this, Virgin Money created a 270 degree fully immersive architectural projection on the University of London’s Senate House Library. Lovely to watch.