Cherryflava

Improv Everywhere are a group of experiential designers that create unusual experiences for people to try out to get an alternative perspective of the world. Here they invited a bunch of people to wear black tie attire and hit the beach.

Odd – but intriguing.

More here.

This is wild! It uses Google Maps and the music of Canadian band Arcade Fire and is so damn sick words are pointless.

Go here and play with it!

Trailer for the upcoming documentary movie called ‘Inside Job‘. Something about just the trailer – and the fact that it’s produced by Sony Entertainment – that makes us feel uneasy about taking it too seriously. But wouldn’t mind seeing it all the same.

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California apparently has  a 19 billion bag-a-year habit – we’re probably not too far behind.

Seriously?

This – if it’s real – was most certainly done in hopes of securing some kind of advertising award. Why? Because no marketing manager not under the influence of crack would have approved it as a creative tool to sell a product. A park bench with the words ‘Nie-blankes’ sprayed painted on it as a lame ad for a suntan lotion belongs in the Apartheid museum – not our fragile public streets.

Even the Americans think it’s in poor taste and for once will have to strongly agree with them.

The Parlotones may have ‘collaborated’ with Pick ‘n Pay, KFC, some computer company, a wine company, the Germans…which will most probably earn them a Loerie. But now the legendary UK-underground outfit Faithless have teamed up with Fiat in a devastatingly commercial move. [There's a bit of an Inception-theme going on here]

But with the death of the music industry as we knew it to be, how else were they going to make money? Stay tuned for more.

It’s because we insist on putting our stars in crappy ads for hygiene soap and silly insurance, instead of portraying them as the super stars that they are. Look how effortlessly the Kiwis just slip the All Blacks casually into an Air New Zealand safety video.

They’re proud of their team – and give them responsible advertising safety jobs like they really believe and trust in them. If we have to see Pierre Spies mock punching a car thief one more time – we’re going to start routing for the Lions…or the Cheetahs.

Even on our 27- inch, hi-def, wide-screen, rocket-launching  monitor this chat with word-of-mouth expert Jason Stewart is crystal clear. Jason was a storyteller at last year’s BRAND HOOLIGANS conference and presented his 30 minute talk in the rain, on Long Street, while crack dealers tried to do business with the delegates. Great example of word-of-mouth – completely coincidental.

Most important message in the video; ‘ Word of mouth is completely based on experience’. It’s obviously not as easy as signing off a massive media schedule at the beginning of the year and then spending the rest of your time doing blow and drinking cocktails, but so much more effective.

To register for the upcoming 2010 BRAND HOOLIGANS experiential marketing conference in October – go here.

For more BRAND HOOLIGANS interviews with Chris Moerdyk, Rui Esteves and Jonathan Hely-Hutchinson go here.

Previously:

BRAND HOOLIGANS: Talking creativity with Porky Hefer – Cherryflava

BRAND HOOLIGANS: The Justin Letchert interview – Cherryflava

Excellent

A Loerie is a small forest bird indigenous to the Knysna / Wildernesss region of South Africa. But in terms of the world of advertising – it’s a small metal bird-like trophy that is still responsible for millions of Rands changing hands if an advertising agency is able to collect a couple and display them proudly and loudly, usually in a public place like an agency foyer – for all to touch and swoon over.

This year’s finalist in a collection of categories have been announced – you can study them here if you so wish.

Two of our personal favourite viral campaigns have been nominated. The Virgin Active ‘Let the Studio touch you’ ad that was produced and out on the Interwebs just a couple of hours after the ENews / AWB circus broke and the Yuppiechef ‘Lovebirds’ campaign that, let’s not forget, was a genius idea from the Yuppiechef team themselves. So it’s a little confusing as to why so many agencies seem to be claiming credit for the work on that one. What are we missing here?

Love Birds ransom - done by Yuppiechef

Guess all will be revealed on 1-3 October.

LA is like Joburg but with an ocean. People live in and love their cars. Highways are second only to Botox in popularity – yet they have a strong fixed gear bike culture. Riding a bike in LA – or Joburg for that matter – is an extreme sport.

Crazy mofos. It’s like the BMX all over again.

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