GoPro have discovered a very efficient way to advertise their product. Take existing rad videos of things that were originally shot on a GoPro then top-and-tail the thing with the GoPro logo. No mess, no fuss. They’re preparing a space in the boardroom for all of the advertising awards that’ll start streaming in soon.
While we were in Taipei recently, we checked out an exhibition where this installation was shown.
Created by Japanese artist Ryota Kuwakubo, The Tenth Sentiment, is the most jaw-dropping use of light and shadow you will ever experience. Using nothing more than a moving light and everyday household objects, he has managed to create various shadow scenes which make you believe you are watching a movie. It’s unreal.
As previously stated on this blog, design should be ear= marked as a key national resource. Government talks about crime reduction and then goes and spends billions of more police rather than looking at ways of building national prosperity and eliminating the fuel for crime.
We’ve been going to the Design Indaba Expo for years, but this year it was very evident that local design is coming of age and our national intellectual property is posed to be a key economic driver if it gets used properly. It is not however the responsibly of the private sector to do this alone. Government has to allocate funds and resources into incubating this fledgling opportunity. It’s ours to waste. You can fund a police forces and have Stop Violence protests until you’re blue in the face, but if you want to drive the future and position South Africa back where it belongs as a hub for design, creativity and huge economic wealth – then this is your hook. Why it is being largely ignored is beyond us.
Previously: What we hope the World Design Capital 2014 title will bring – Cherryflava
The Collector from Green Renaissance on Vimeo.
A little surprised that Nando’s have been so quiet following the announcement that 68% of SA processed beef is actually made up of ingredients other than beef. Thought this would be a prime time to get us to be more fowl mouthed.
What’s not to love about a job interview reality show? Oh and it’s an ad for Heineken.
Yes – obviously.
Right now, even in hippie, mountain-loving Cape Town, the number of retailers offering parking for bicycles is practically non-existent.
So with just a small investment in some proper bicycle racks you not only have some nice news to share with the greater Cape Town community that your place is a forward thinking bicycle-friendly hangout, but you’ll probably be able to attract more customers to your establishment thanks to not needing to provide vast tracts of real estate for cars.
Not everyone is lucky enough to own the convenience of something like a Tern bicycle, which is the most practical urban option for a city like Cape Town – so make sure that the racks don’t damage your customers’ pride and joy while they are inside spending money with you.
Bicycle commuters tend to be a pretty loyal bunch to establishments that are nice to them, so make a little effort with how you cater for them and you have a nice little niche market that you can go out of your way to impress in exchange for some nice new business.
You could even use the design of your bikes racks to compliment your branding.
Before Brent Crude heads towards $200 a barrel, get yourself geared up to meet the growing demand from urban bike riders for a ice cold beer while zooming around the city.If ever there was a community looking for love this is it.
