Cherryflava

Toxic vision

In 2007 nobody had even heard of Lady Gaga. Then she popped onto the scene with that Poker Face song that was a HUGE hit at Die Danskraal in Durbanville and we haven’t heard the end of it since. But what everybody perhaps thinks is cheesy pop music, could may well have far more sinister undertones.

For example Gaga name is said to be inspired from the Queen track Radio Gaga. The Music video for that song features scenes from Fritz Lang’s 1927 sci-fi movie Metropolis. Metropolis is set in a futuristic urban dystopia and makes use of a science-fiction context to explore a political theme of the day: the social crisis between workers and owners in capitalism.

What's with the telephone?

You’ll have to read this article and then this one for the full run-down of this very elaborate stunt.

But in conclusion:

Telephone is yet another Lady Gaga product permeated with references to mind control and Illuminati symbolism. Gaga’s “commentary” on today’s youth is certainly not a positive one. The video basically says: America is ready to eat any poisonous crap the elite serves them, and that is accomplished through controlled puppets. [more]

20 million views on Youtube in just one week – maybe this conspiracy theory isn’t so whack after all. Dan Brown?

We have a strong suspicion that Julius Malema is a full-time promotional employee of Nando’s. Surely – it all makes sense, right? Anyway, in the mean time they’re taking potshots at the other big guy.

This ad is scheduled to start running tonight. Sneak preview dot com ma’gents. [shot Lance]

Mother tongue city

A good friend of ours has taken the start-up bull by the balls and launched what looks like a potentially cracking language exchange social network.

Lingomatch.com is a ‘language exchange network’ where peeps who wanna learn another language can connect with peeps that speak that language and arrange to hang out. It’s simple enough – and with the world and it’s many languages visiting South Africa in the next three months – it makes a whole pile of sense if you wanna share more than just a sweaty armpit with a screaming Italian. A boerie pizza and a glass of Nebbiola while watching the game is never a bad idea.

Andrew, the founder of Lingomatch, has recently returned to South Africa after spending 15 years in the US. He’s back with loads of start-up experience and a laundry bag full of ideas. This is one to watch.

Check out Lingomatch

Die swart slurp

Instead of those hideous Zakumi things – we should be handing these things out to every fan that arrives at our airports come June.

What could be better than watching the poms slurp down their Steph Weiss or Jack Black with one of these? Nothing says ‘welcome to Africa’ better.

Elephant trunk sipper

The Streets are where it’s at. That’s why most of the events and work that we do happens right there – on the dirty, vibrant, colourful, busy, cosmopolitan streets of Cape Town.

We know it, Adidas clearly knows it, but ironically most folk are a little nervous of it. That’s were the cookie is.  Touch it.

Here’s the new one from the German sports brand featuring Snoop Dogg and Becks. We’re not too crazy about the backing track, but hey – it’s for the kids right?

BMW did it nearly 10 years ago with The Hire [a series of eight short films (averaging about ten minutes each) produced for the Internet] and now Philips are preparing to release Parallel Lines. They’ve  teamed up with five hotshot film directors from Ridley Scott Associates and challenged them each to create a cutting-edge short film to showcase the great Ambilight, picture and sound capabilities of Philips TVs.

This is the trailer – with the rest soon to be released via Facebook. Can’t wait to see them and if they’re anything like the old BMW films [which were a little ahead of their time] they’ll be a smash hit.

The statistics from the BMW campaign were impressive: After the series began, BMW saw their 2001 sales numbers go up 12% from the previous year. The movies were viewed over 11 million times in four months. Two million people registered with the website and a large majority of users, registered to the site, sent film links to their friends and family. via

As a refresher – here’s the old Madonna / Guy Richie BMW M5 film

New ad from Puma called The Journey of Football. It’s a celebration of the origins of the game, that being Africa football [true story]. Great visuals, stirring sound track and a fine job was done in post [love the desaturated grading] on this one.

Cut through the clutter

Probably the most effect World Cup 2010 advertising we’ve seen so far, is this traffic stopping example. Don’t cost much – just some chalk and a couple of low profile rims and tyres and everyone’s keen to attend a game.

[thanks Franco]

Not real Champagne

McLaren have launched a pretty useful website that provides live telematics and running team dialogue between their star F1 drivers Lewis Hamilton and Jenson Button and the pit crew for F1 fans.

Designed to run alongside and augment the live action taking place on the big screen, the little screen experience offers a software app that is live only when the car is on the track, delivering live updates from both the pit and the minds behind the car at McLaren’s UK HQ. Totally unique to McLaren, it gives fans an insight into what’s going on in the heads of the drivers and the team behind them, before, during and after ‘The Race’. [via]

As we always say – digital shouldn’t replace traditional channels, but rather add layers to enhance the overall experience into something that’s even more of an experience on the day. This is a great example of that. The technology is there right now to virtually transport fans into the inner workings of the behind-the-scenes of sport.  Go Go Go!

Check out the McLaren site here

This movie was painstakingly made by crafter Holly Klein. The set pieces and characters were all cross stitched by hand, then scanned into a computer and animated.

Must have taken an absolute age to do, but an innovative idea all the same.

via