Cherryflava Picks: Our Top 10 Ads of 2014
Advertising

Cherryflava Picks: Our Top 10 Ads of 2014

It’s an exciting time for brand builders. Online platforms are opening up untold opportunities for brands to share layered nuggets of communication with willing audiences…

Lift your copywriting game in 2015
Business

Lift your copywriting game in 2015

Effective online copywriting is fast becoming an expected professional skill for anyone involved in a marketing or creative field of work. It is generally assumed…

Is being South African a barrier to entry?
Innovation

Is being South African a barrier to entry?

Do you find that as a South African business with global aspirations that your South African roots are a liability when doing business internationally? There…

John Lewis or Sainsbury’s
Advertising

John Lewis or Sainsbury’s

There are now two Christmas ads from UK retailers that are shooting the lights out online, the most recent one being the new Sainsbury’s Christmas…

You can’t sell a revolution to a rich man
Innovation

You can’t sell a revolution to a rich man

Be very careful with your creative ability, you may find that your revolutionary ideas are not exactly welcome. A couple of years ago Cherryflava was…

Fantasy brands
Branding

Fantasy brands

Building a compelling fantasy brand is all about the ancient art of great storytelling. Luxury brands need the illusion of fantasy to make us lust…

Blame Apple
Innovation

Blame Apple

The President of Finland is blaming Apple for his country’s economic downturn. The Apple iPhone, he says, killed Nokia and the iPad has put a…

Maybe you just got lucky
Opinion

Maybe you just got lucky

How much does luck play into the formula of success? There are countless sources of information that are available detailing the ‘7 steps to this’…

You can’t afford to play by the rules
Innovation

You can’t afford to play by the rules

One of our favourite movies is Moneyball. It’s as much a movie about innovation as it is about baseball. If you haven’t seen it already,…

The Ride by Levi’s Commuter
Advertising

The Ride by Levi’s Commuter

There aren’t a lot of people that commute by bicycle in South Africa. We have a dedicated car culture and bicycles are largely seen as…

Why I don’t have a smartphone
Opinion

Why I don’t have a smartphone

I’m spending a lot more time at the Yuppiechef HQ these days and perhaps understandably, considering that they are the best e-commerce company in South…

Skyscrapers: Who designs like this?
Design

Skyscrapers: Who designs like this?

In an earthquake – which do you think will fare better. skyscrapers or mountains? Have you noticed that when nature creates something, it’s quite random…

Don’t give up your day job
Start up

Don’t give up your day job

Making money from your passion is not easy. You may feel that life is not worth living unless you are following your dreams and doing…

Metallica’s James Hetfield for Guitar Center
Advertising

Metallica’s James Hetfield for Guitar Center

If we were to host another Brand Hooligans conference tomorrow, James Hetfield from Metallica would be on our wishlist of speakers. Decades of heading up…

Guide to Good Business
Business

Guide to Good Business

What exactly is ‘good business’? Profit? – sure. Making a positive contribution? – probably. Saving the world? – yeah, okay. The Monocle Guide to Good…

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