What goes well with a great bottle of red wine?
You might immediately think of a roaring log fire, some cheesy Michael Franks softly playing in the background or a clever friend to have a deep, intellectually stimulating conversation with. Or what about a couple of really good books?
Conceived and realized by Reverse Innovation in partnership with the Matteo Correggia winery, Librottiglia is where great wine and literary pleasure meet. The characteristics of every product are matched to a narrative genre to create an oeno-literary experience based on the perfect balance of the sensory impressions of the wine and the scenarios imagined in the small books.
Three authors have contributed to this limited collection of exciting stories that accompany the wine selection.
For us, wine is one of those wonderful products that really does lend itself to an imaginative consumption experience.
Most wine marketers sadly just view wine as a commodity that gets the same treatment no matter what. But throw in some creative thinking and wine magically transforms itself into a doorway of fantasy that’s too precious not to explore.