Cherryflava - Trends and Innovation
  • Home
    • About Cherryflava
    • Innovation Consulting
    • Contact us
    • Jonathan Cherry
    • Subscribe to Cherryflava
  • Social
    • Design
    • People
    • Food and drink
    • Culture
    • Lifestyle
  • Technology
  • Economics
    • Business
      • Advertising
      • Innovation
      • Creativity
      • Start up
      • Futures
  • Environmental
  • Political
  • Opinion
Home
    About Cherryflava
    Innovation Consulting
    Contact us
    Jonathan Cherry
    Subscribe to Cherryflava
Social
    Design
    People
    Food and drink
    Culture
    Lifestyle
Technology
Economics
    Business
    Advertising
    Innovation
    Creativity
    Start up
    Futures
Environmental
Political
Opinion
Cherryflava - Trends and Innovation
  • Home
    • About Cherryflava
    • Innovation Consulting
    • Contact us
    • Jonathan Cherry
    • Subscribe to Cherryflava
  • Social
    • Design
    • People
    • Food and drink
    • Culture
    • Lifestyle
  • Technology
  • Economics
    • Business
      • Advertising
      • Innovation
      • Creativity
      • Start up
      • Futures
  • Environmental
  • Political
  • Opinion
Advertising, Business

Mami Wata – the world’s first great African brand

April 12, 2017 by cherryflava No Comments

Mami Wata is a new African surf brand.

The name – Mami Wata means ‘Mama Water’ or ‘Mother Ocean’ and is structured about the folktale of the ocean spirit which manifests as the image of a mermaid.

The new company has the big vision of becoming ‘the world’s first great African brand’ and to announce its arrival on the scene it has debuted its first brand film, entitled Woza.

Mami Wata

Unlike most surf brands, the new company has already hoisted its flag on the spiritual flagpole of the sport and its underlying culture. Preferring the mythology related to the ocean, above the glitz and glamour of the commercial fashion side of surfing – the new film is dark and gritty – yet refreshingly unique. In some ways, it reminds us very much of one of our favourite Volvo ads from a couple of years ago.

It comes as no surprise then that the powerhouse trio behind the new brand, is none other than Nick Dutton, Peet Pienaar & Andy Davis – all of whom have achieved legendary status in their creative efforts to date.

As we said towards the end of last year, there is a huge amount of opportunity in ‘taking Africa to the rest of the world‘ – all that’s really lacking is a certain degree of self-confidence. Perhaps tapping into the power of the great Mami Wata is a good way to recruit an ally in the quest to change that.

Share:
Reading time: 1 min
Advertising

Samsung: Everyday is day one

July 26, 2014 by cherryflava No Comments

Less is more. A simple series of unscripted flashes of human emotion can indeed make for a beautiful commercial. Could authenticity be tipping over to brands actually starting to show a bit of humility?

That’s what we get from this Samsung ad in support of their ASP sponsorship. There’s almost a sense of vulnerability that’s very endearing – and an emotion you just don’t ordinarily get from brand sponsorship. Maybe they are taking a lead from those Thai cellphone ads.

Share:
Reading time: 1 min
People

Surf Angola

September 11, 2013 by cherryflava No Comments

Perception is a weird and powerful thing. You wouldn’t think of Angola as a place to surf, but that’s just because your perception of Angola doesn’t correlate with beaches and surfing. This film changes that quite a bit for me and now I know that the West Coast of Africa has some of the finest breaks in the world.

What else could we be missing out on because of perception?

 

Share:
Reading time: 1 min
Business

A week at Rake Surfboards

August 13, 2013 by cherryflava No Comments

Not sure if ‘love’ can be measured and quantified by marketers, but adding the element of ‘love’ into the making of a product is most certainly a rare and valuable way to be different.

You can’t list ‘love’ and a brand USP or print it as a snappy line of copy on a brochure. Love is something humans can only sense, but if it’s there- magic happens.

Share:
Reading time: 1 min
People

Riding monsters

February 8, 2013 by cherryflava No Comments

Tow-in session of January 28th in Nazare, Portugal. This footage really gives to a good sense of just how insane this sport is.

 

 

Share:
Reading time: 1 min
People

The biggest and gnarliest Teahupoo ever ridden

July 4, 2012 by cherryflava 1 Comment

This literally looks like the ocean folding over on itself with humans trying to ride the result.

This day at Teahupoo- Aug 27th 2011 during the Billabong Pro waiting period is what many are calling the biggest and gnarliest Teahupoo ever ridden. Chris Bryan was fortunate enough to be there working for Billabong on a day that will go down in the history of big wave surfing. The French Navy labeled this day a double code red prohibiting and threatening to arrest anyone that entered the water.
Kelly Slater described the day by saying “witnessing this was a draining feeling being terrified for other people’s lives all day long, it’s life or death. Letting go of that rope one time can change your life and not many people will ever experience that in their life.”
All images where shot by Chris Bryan using the Phantom HD Gold camera.

Share:
Reading time: 1 min
People

Nightsurf

June 9, 2011 by cherryflava No Comments

Cause everything is just better in the dark.

[thanks Nick]
Share:
Reading time: 1 min
Page 1 of 212»


Cherryflava is an opinionated commentary on trends and innovation  - as well as the people and thinking that are shaping the future of our world.

Published from Cape Town, South Africa since 2004.

Recent

The Force of Sound: How sound enhances imagination

The Force of Sound: How sound enhances imagination

February 22, 2018
Spyscape – the experiential museum for wannabe spies opens in NYC

Spyscape – the experiential museum for wannabe spies opens in NYC

February 19, 2018
Drinking a Diet Coke has become an act of rebellion

Drinking a Diet Coke has become an act of rebellion

January 29, 2018
Why context matters for South African business in 2018

Why context matters for South African business in 2018

January 8, 2018
The world of economic complexity

The world of economic complexity

November 16, 2017

Subscribe to Cherryflava

Get Cherryflava updates sent straight to your inbox.

Advertising section

Search

Archives

Tags

3D mapping Adidas advertising ambient Apple art beer Bicycles BMW books branded content branded entertainment BRAND Hooligans branding Cape Town cities Coke craft disruption Disruptive Innovation economics films Futures Google GoPro Improv Everywhere innovation inspiration Ken Block Levi's movies Music Nando's Nike podcasts politics projection mapping retail South Africa startup surfing sustainability trends viral VW

Let’s get social

logo7    

Cherryflava is an opinionated online resource of futures insight, trends and innovation.

Recent posts

The Force of Sound: How sound enhances imagination

The Force of Sound: How sound enhances imagination

February 22, 2018
Spyscape – the experiential museum for wannabe spies opens in NYC

Spyscape – the experiential museum for wannabe spies opens in NYC

February 19, 2018
Drinking a Diet Coke has become an act of rebellion

Drinking a Diet Coke has become an act of rebellion

January 29, 2018
Why context matters for South African business in 2018

Why context matters for South African business in 2018

January 8, 2018
The world of economic complexity

The world of economic complexity

November 16, 2017

Categories

Archives

© 2017 copyright Cherryflava Media // All rights reserved
Cherryflava.com is part of the Cherryflava Media Group.